Find your company's product-market fit -
fast, cheap, and on purpose.
Fit Clinic is a live working session to learn how to find product-market fit.
Designed for founders, solopreneurs, and active builders - coached by veterans who have found it, and missed it, before.
Every business is different, and so is every answer to finding customers. But the method for getting there is surprisingly consistent. Bring your venture, your questions, and your best value proposition. Leave with an experiment to validate it.
Product Market Forge
The online, AI-powered platform that helps you find your company's product-market fit with discipline and speed.
Every Fit Clinic includes a live PMForge walkthrough, and a free credit - so you can see apply the method to your own venture.
Learn moreMonday, October 5, 2026
Defining your candidate customer profiles and selling propositions
Advice gets you opinions.
A method gets you signal.
Most founders hunt for initial markets by building more features, asking friends what they think, and hoping the numbers move.
That path is slow and expensive, and it produces a lot of polite encouragement that looks like validation but isn't.
Fit Clinic replaces guesswork with
a repeatable, scientific process.
What a Fit Clinic is
One common methodology
Every fit is different. The way you find it isn't. Learn a step-by-step approach you can apply to any product or service.
People who've been there
Sessions are led by founders and operators who have searched for fit themselves, and are honest about what didn't work.
Real ventures, worked live
Not case studies. Members volunteer their own ventures, and the group works through them in the room.
PMForge, demonstrated
See how PMForge turns a rough idea into segments, value propositions, and testable hypotheses, then use it on your own.
Bring a product, service, or idea that needs customers to say yes.
These are the kinds of questions Fit Clinic takes on. Yours is welcome too.
One hour. One piece of the method. One next step.
Open and check in
Quick introductions. Who's here, what they're building, and where they're stuck.
Learn one step of the method
A short, focused teaching segment on one stage of the PMF process, grounded in real examples.
Live in PMForge
A volunteer's venture goes through PMForge on screen, so everyone sees the method applied to something real.
Open clinic
Bring your questions. Veterans and peers dig into your specific situation, candidly.
Commit to your next experiment
Everyone leaves with one fast, cheap test to run before the next session.
Fast and cheap, on purpose
The goal isn't to be right on the first try. It's to be wrong quickly and inexpensively, until you're not. Then you know what to repeat.
Frame your offer
Who it's for, what problem it solves, and why they'd choose you.
Select a segment
The group of people most likely to respond to your offer.
Design a cheap test
The smallest experiment that can produce a real answer.
Read the signal
Separate real demand from politeness, curiosity, and noise.
Decide
Double down, adjust, or move on, then run the next test.
Designed for people actively building
Early-stage founders
From concept to first customers. Stop guessing which segment, message, or feature to bet on.
Solopreneurs
Services, products, and practices. Find the offer and the audience that actually pull, without a big budget.
Builders with a project
Side projects and new ideas. Find out whether it's worth pursuing seriously before you sink months into it.
What you walk away with
A clear direction to move forward
A method you can reuse on any idea
Candid input from people who've done it
Peers working the same problem
Simple to start
[YOUR PRICE]
Every Fit Clinic includes a veteran facilitator, a live PMForge walkthrough, and open Q&A. Come once when you're stuck, or make it a weekly habit while you work toward fit.
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Michael Sattler
Michael Sattler
Michael Sattler
Michael Sattler